PPC & Google Ads Management
Paid search campaigns, landing-page reviews and clear conversion reporting.
A focused campaign. A clear view of the spend.
Reach people actively looking for your products or services with a paid-search plan built around your goals and budget. We review the audience, search intent, landing pages and measurement before agreeing campaign work. A new account setup or an existing-account review can form the starting point.
Your written proposal defines the final deliverables, review rounds, schedule and exclusions.
What your plan can include.
Use this as a starting point for your brief. The final scope is tailored to your project.
- Account review and campaign brief
- Review the existing account where available, or plan a new setup. Agree campaign objectives, target locations, services or products, budget responsibilities and approval points.
- Keyword and search-intent planning
- Organise relevant searches into focused groups and identify unsuitable queries to exclude. The plan connects each campaign to an appropriate offer and destination page.
- Ad copy and assets
- Prepare agreed headlines, descriptions and supporting assets for your review. Offers, claims and destination pages should reflect your actual business information.
- Landing-page and tracking review
- Check whether the destination page supports the intended action. Define relevant enquiry or purchase events and scope tracking work, access and any website changes.
- Budget and campaign optimisation
- Review search terms, targeting, bidding and campaign settings within the agreed management scope. Changes are guided by available data and the budget you approve.
- Reporting and next actions
- Report relevant spend, clicks, conversions and measurement limitations. Agree which findings call for creative tests, landing-page changes or a revised campaign focus.
Choose the approach that fits.
Start with your business goals, current activity and available data. We agree priorities and costs before choosing the work.
A plan you can review and measure.
Agree the starting point, scope and success measures before activity begins. Delivery dates refer to the agreed work; search visibility and campaign outcomes are not guaranteed to a schedule.
Discuss your requirementsReview & prioritise
Understand your business, current website and available data. Agree priorities, access and the scope of work.
Implement & review
Carry out the agreed improvements and content or campaign work, with the defined review and approval process.
Measure & refine
Review the agreed metrics and completed activity. Use the findings to inform the next priorities.
Before you get started.
A few practical answers to help you plan the next step.
Is advertising spend included in your management fee?
No, unless your proposal explicitly states otherwise. The management fee, advertising budget, setup work and any landing-page or tracking development are listed separately. You approve the advertising budget before campaigns begin.
Can you review an existing Google Ads account?
Yes. An initial review can cover account structure, targeting, search terms, ads, landing pages and the quality of available conversion data. We agree the access required and the scope before making changes.
Do PPC adverts improve my organic Google rankings?
Paid advertising and organic search are separate. Advertising can put eligible ads in front of relevant audiences, but buying ads does not buy a higher organic ranking. SEO is scoped separately.
Can you guarantee leads, sales or a return on ad spend?
No. Auction competition, search demand, budget, product or service quality, landing pages and tracking all affect results. We agree meaningful objectives and report the available evidence rather than promise a fixed outcome.
What do you need before starting?
Your business goals, target audience and locations, the products or services to promote, a budget range and relevant account access. We also discuss approval responsibilities, existing tracking and the website pages you want to use.
Let’s plan your next step.
Share your goals, current website and budget. We can agree priorities, deliverables and reporting together.