AI Search & Discovery

    Clear, credible content for search and AI-assisted discovery.

    Make your expertise easier to discover.

    Prepare your website for the ways people research businesses through search engines and AI assistants. The focus is accurate business information, accessible pages and clear answers grounded in your expertise—not tricks or promises of an AI recommendation.

    Your written proposal defines the final deliverables, review rounds, schedule and exclusions.

    What your plan can include.

    Use this as a starting point for your brief. The final scope is tailored to your project.

    Discovery review
    Review your public business information, important pages and representative questions customers may ask.
    Crawlability checks
    Check whether the relevant pages can be accessed and understood, and review crawler settings with you.
    Clear answers and context
    Improve page organisation so services, products, limitations and supporting information are easy to identify.
    Consistent business information
    Align company names, service descriptions and relevant public details across the pages in scope.
    Evidence and structured data
    Use real project examples and appropriate structured data that reflects the visible content.
    Documented visibility checks
    Review agreed queries and record observations, noting that AI responses vary and are not a complete measure of visibility.

    Choose the approach that fits.

    Start with your business goals, current activity and available data. We agree priorities and costs before choosing the work.

    OptionWhen it may fitWhat to discuss
    Website foundationsImportant content is hard to access or understand.Indexability, textual content, internal links and page structure.
    Answer-led contentCustomers research detailed questions before contacting you.Original expertise, factual review and useful supporting sources.
    Discovery reviewYou want a baseline across agreed search and assistant queries.Platforms, locations, query samples and reporting limitations.

    A plan you can review and measure.

    Agree the starting point, scope and success measures before activity begins. Delivery dates refer to the agreed work; search visibility and campaign outcomes are not guaranteed to a schedule.

    Discuss your requirements

    1. Review & prioritise

      Understand your business, current website and available data. Agree priorities, access and the scope of work.

    2. Implement & review

      Carry out the agreed improvements and content or campaign work, with the defined review and approval process.

    3. Measure & refine

      Review the agreed metrics and completed activity. Use the findings to inform the next priorities.

    Before you get started.

    A few practical answers to help you plan the next step.

    Is this different from SEO?

    There is substantial overlap. Google states that its established SEO best practices remain relevant to AI Overviews and AI Mode, with no special additional optimisation required. Clear content and accessible pages remain the starting point.

    Can you guarantee that ChatGPT or Google will mention my business?

    No. These systems control their responses, links and recommendations. We can improve the underlying website information and review visibility, but cannot guarantee inclusion.

    Let’s plan your next step.

    Share your goals, current website and budget. We can agree priorities, deliverables and reporting together.

    Discuss your marketing plan