Costs & planning
What should a small business website actually cost?
Understand TechRovo’s website guide prices, one-off versus monthly payments, and the running costs to include before you agree a quote.
Start with the job your website needs to do
A five-page business website and a bespoke booking platform are different projects, even if their homepages look equally simple. Before comparing prices, write down what a visitor must be able to do: understand your service, make an enquiry, reserve a table, buy a product or manage an account. The work behind those actions matters more than the number of visual effects.
For a restaurant such as Indigo Cuisine, menu browsing, ordering and table-booking links deserve attention. For a manufacturer, technical information and a clear quotation route may matter more. Agree which functions are included and whether an integration is a link to another service or something built specifically for you.
Our current guide prices
TechRovo’s simple business websites are £150–£350. Custom websites are £250–£400. A Shopify store is £300–£400, while custom-coded e-commerce projects are £500–£2,000. These ranges are a starting point for a defined scope, rather than a promise that every request fits the same package.
Ask for a written breakdown of pages, design work, content responsibilities, integrations, revisions and launch support. Domain registration, hosting, platform subscriptions, paid plugins and payment-processing fees should be identified separately where applicable. A low build price is only useful when you understand the ongoing commitments too.
Choose one payment arrangement
You can agree a one-off project price or a monthly website contract. These are alternative ways to pay for the build; you do not pay both build prices. For one-off work, our arrangement is 15% upfront, with the remaining 85% due on completion and approval.
Monthly website contracts start from £20 per month, depending on the requirements. Before signing, confirm the minimum term, total commitment, cancellation arrangements, ownership and what happens at the end of the agreement. The written proposal defines these details; a monthly figure alone does not explain the full contract.
Keep maintenance separate in your comparison
Optional maintenance starts at £15 per month for a simple website, with standard website support at £20 and more complex sites at £25–£30. Agree exactly what that covers, including updates, backups, content changes and response arrangements. Maintenance is separate from the monthly build payment unless your proposal explicitly includes it.
For example, a simple website on a £20 monthly build contract plus £15 optional maintenance totals £35 per month before any separately agreed third-party costs. If you choose a one-off build instead, the build price is paid under that agreement and any ongoing maintenance is listed separately.
Compare scope before choosing a quote
Give each provider the same brief and ask what is excluded. Who supplies photographs and copy? Can you edit the site yourself? Who controls the domain? How will enquiries be delivered? When are revisions due? Getting those answers before work starts is more useful than choosing the smallest number on a pricing table.
Use our estimator for an initial guide, then discuss the scope with us. The final price and delivery schedule are agreed in writing before the project begins.